IN AN effort to keep audiences flocking to the cinemas to see the latest movies, studios and theatres are gambling on the 3D movie experience.
At first glance, the gambit makes sense – the industry needs the wow factor to woo consumers who have ready access to file-sharing websites.
They can also play pirated movies on elaborate, home theatre systems that deliver high-quality thrills without the steep price of a night at the multiplex. Will opting for 3D films that require special electronics equipment and software to view properly pull in the customers and stop would-be pirates in their tracks?
Perhaps not, says Wayan Palmieri, chief technology officer of Digital Revolution Studios, a 3D production house based in Van Nuys, California. Because today’s films all end up in digital format for home consumption – either as Blu-ray discs or downloadable files – he says they are all vulnerable to being hacked and pirated. It’s only a question of time.
“It’s a vicious cycle right now but I don’t see it stopping at any point soon,” he says. “There will be pirated 3D Blu-rays, I’m 100-per-cent sure of that.”
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