Are 3-D films the biggest rip-off in cinema history?
The awards season is upon us — the time when film-makers traditionally congratulate each other on their achievements.
But one thing’s for sure: the trend for 3D films is certainly not one of them.
Despite dominating the release schedule — forthcoming 3D extravaganzas include Harry Potter And The Deathly Hallows: Part 2, the new Batman film The Dark Knight Rises and The Hobbit — the much-hyped form won’t be picking up many gongs at all.
It enables cinemas to charge up to 40 per cent more per viewing. A family ticket to see a film such as Gulliver’s Travels — released before Christmas and starring comedian Jack Black — at the Odeon cinema chain cost £25.20, while the 3D version was £35.60.