IMAX Signs Multi-Theatre Deal In China
IMAX Corporation and Jiangsu Eudemonia Blue Ocean Cinema Development Co., Ltd. announced an agreement to install four new digital IMAX theatre systems in the People’s Republic of China.
Under the terms of the agreement, Blue Ocean will build an IMAX digital theatre system into Suzhou Xinsu Tiandi International’s Cineplex at Xinsu Plaza in August of this year.
The remaining three theatre systems are at new construction locations scheduled to open in early 2014: the Kunming Eudemonia Blue Ocean International Cineplex in Kunming; the Eudemonia Blue Ocean International Cineplex in Taizhou; and the Central Eudemonia Blue Ocean International Cineplex in Xuzhou. Jiangsu Province is on the country’s east coast and has a population of 77 million.
“The IMAX brand represents the world’s premiere cinema experience, and it is very much in demand with audiences in China, where IMAX screens significantly outperform conventional screens,” said Mr. Jiang Wenbo, GM of Jiangsu Eudemonia Blue Ocean.