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Shorter flicks, bigger returns

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Siddharth Roy Kapur, CEO, UTV Motion Pictures, has outlined a few pointers for the Indian film industry in the year ahead.

These include an entry of Hollywood productions into local productions, marketing effectiveness research, growth of exhibition platforms and digitalisation of cinemas etc.

The emergence of a bold new generation of film makers, uniquely influenced by a mix of Hollywood, Bollywood and world cinema.

Their creative choices are informed by the incredible changes they have witnessed growing up during India’s transition from a socialist to a liberalised state. This generation will dictate how we scale the next frontier for Indian cinema.

Read the full story here >>

via Indian Express

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