Bollywood’s small films became big in 2010
While 2010 saw some major releases such as “Dabangg and Rajneet” reap rich rewards, the overall box office was weighed down by mostly lackluster performers (“Kites,” “Raavan”).
Independent box office figures for the year’s total box office gross are not available here but industry estimates reckon that with about 180 films releasing in 2010, the overall business registered a loss of about 30 billion rupees.
The trend of smaller films has been growing over recent years and it now seems that the industry has expanded to include both formulaic blockbusters and edgy fare.
“What is essential is the strength of content more than just star power that audiences will respond to positively,” said Balaji Motion Pictures CEO Tanuj Garg.