With a fresh management structure and the claim of backing from all but one of the Hollywood studios, the plans for industry showcase event Screen Singapore are being drawn up quickly.
Dennis Davidson, founder of DDA public relations said: “We’re going straight for commerce. The word aesthetics doesn’t come off my lips.”
Davidson is consulting Screen Singapore, the event hopes to become Asia’s biggest regional sales market, different to the markets at the Hong Kong, Pusan and Tokyo international film festivals in a key way.
Screen Singapore managing director Jimmy Lau, whose experience in event management in the Southeast Asian city-state includes running the famous Singapore Air Show, expects to “break even” for the inaugural event. “It’s a commercial venture and I would hope to be making money by the second edition and maybe even make some money this year too,” Lau said.
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