The pioneers of multiplex culture in India, the Bijli brothers, hope to consolidate their position as film producers too.
Three years ago, when PVR Pictures debuted as a production house, it immediately became a name to reckon with, thanks to films like Ya Jaane Na.
One of the first in India to introduce the concept of Dolby sound systems in theatres, PVR is credited with reviving the theatre culture which faced a slump in the late ‘80s and early ‘90s.
The banner was not so lucky with some of their later projects such as Mere Khwabon Mein Jo Aaye and Contract. However, with the Diwali release Action Replayy and pre-Christmas film Khelein Hum Jee Jaan Sey, the brand PVR is back in the game.