‘Resident Evil: Afterlife’ to Open on 1,000-Plus 3D Screens in China
Afterlife will open in China on 1,000-plus 3D screens on Nov. 16, Dan Mintz, CEO of Beijing-based DMG told The Hollywood Reporter at the American Film Market.
As China’s movie market booms – box office is up more than 80% this year – audiences are demanding greater variety, even if it’s bloody or supernatural, elements long barred from the big screen by strict film censors.
“Just to have zombies is different,” said Mintz, a New Yorker who founded DMG 17 years ago with partners Peter Xiao and Wu Bing and has helped grow it into one of China’s largest advertising and marketing firms. “This kind of film is not going to become the norm. It’s a special case.”
Earlier this month, the China Film Producer’s Assn. forecast that China would overtake Japan as the world’s second largest gross box office market by 2015. China’s box office gross was $1.1 billion from January-September this year.