MDA introduces Business Mentorship Programme
The Media Development Authority of Singapore (MDA) has recently initiated and launched The Business Mentorship Programme for Singapore media companies to learn from international experts.
This one-year pilot programme will match chief executive officers of various media companies in Singapore to top media experts from around the globe who will act as mentors. They are experts in fields as diverse as entertainment and media law, merchandising and licensing, intellectual property exploitation, as well as capital financing, and will share their knowledge, skills and networks with five local media companies whom all have specific needs. This is aimed at expanding local businesses out of Singapore.
The mentorship programme is aimed to help the handful of media companies reach the next level of evolvement.
Seto Lok Yin, Assistant CEO (Industry) of MDA says the mentorship programme comes at an appropriate juncture as several local media companies are beginning to expand their markets beyond Singaporeâ€™s shores. â€œOver the past few years, our media companies have grown and made much headway venturing into new markets and collaborating with international partners. The launch of this programme is timely, to accelerate the growth of some of our companies which are ready to leapfrog into the next phase of their development. Through the expertise, guidance and practical advice provided by international mentors, all of whom are highly accomplished and well-versed in various fields of the media business, our local media companies can benefit from their strategic vision, broad networks and profound experience. Hopefully, this will help our media CEOs shorten their learning curve or better still, help them strike potential collaborations with international players!â€
The five local media companies that are involved are:
CR Media Pte Ltd
Mediafreaks Pte Ltd
Upside Down Concepts
Verite Productions Pte Ltd
The international experts are:
David Mansfield, Executive Director of Ingenious Media plc
Liz Kalodner, Executive Vice President & General Manager of CBS Consumer Products
Jon R. Peisinger, President of Creative Branding Systems
Stephen Scharf, Partner, Oâ€™Melveny & Myers LLP
Andrew Craissati, Chief Executive of Transpac Media Ltd
The matching was done based on the submitted business plans of the local enterprises and mutual indication of interest between both mentor and mentee to work together.
The Business Executive Mentorship Programme is part of MDAâ€™s efforts to help Singapore media entrepreneurs enhance their business capabilities and acquire a skill set to help them build successful media enterprises, so as to remain competitive in this ever changing media environment.