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Sony picks up Slam

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The Singapore-China co-production Slam which enjoyed a local cinema run this April was picked up by Sony Pictures for distribution.

Helmed by Singaporean Jonathan Lim and produced by Singapore and Beijing-based Crimson Forest Film, the movie stars Lin Xiao Fan, Zhang Yi Shan and Taiwanese star, Machi Di Di.

slam.jpg“With the increased attention on sports in China this Olympics year and the rapidly growing popularity of basketball in Asia, we feel this movie will work well for television and new media content buyers looking to connect with the youth demo of today,” Ross Pollack, senior VP, distribution, Asia of Sony Pictures Television International, said in a report.

Sony Television is actively bolstering digital and mobile distribution in Asia through content acquisitions. Last month it licensed five characters from U.K. animation house ZAC Toons for distribution as video greetings, screensavers, animated wallpapers and voicetones.

Basketball is fast becoming one of China’s top sports – and one of its most lucrative for anything connected with it. National Basketball Association spinoff NBA China this year attracted a $2.3 billion price tag – before a ball had even been dribbled – when Disney and Hong Kong businessman Li Ka-Shing put up $253 million for an 11% stake in the new organisation. Taiwanese movie “Kung Fu Dunk” is this year’s third highest grossing Chinese-language movie in China with a gross exceeding $15 million.

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