Wanna market your own film in Singapore?
If Variety, the film trade magazine were to give this work [Singapore Gaga] a prognosis, it’d be along the lines of “Charming idiosyncratic video with strong word-of-mouth potential within Singapore but in the absence of a big marketing budget, may take time for news of it to percolate to its intended audience. Its length of 55 minutes may prevent it from being widely released but it has potential on TV. … There was no precedent I could follow because nothing like this had ever screened widely in Singapore.
(Link via Notes from Serangoon Road.)