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Product placement guru explains his business with films

21 April 2011


Product placement guru explains his business with films

If you’ve seen Steve Carell drink a cup of Dunkin’ Donuts coffee on “The Office,” Zach Galifianakis strap on a Baby Bjorn in “The Hangover,” Mike Myers takes a swig of Heineken in the “Austin Powers” movies or Lea Michele whip off Dolce & Gabbana sunglasses on “Glee,” you may have wondered: Why did that product have to be there?

If you’re Norm Marshall, you’ve watched that same film or TV show and congratulated yourself on a job well done.

Marshall has one of the most unusual – and polarizing – jobs in Hollywood. Officially called an “entertainment marketing consultant,” his real task is more delicate and more blunt.

Marshall is one of the premiere independent product-placement specialists, a role that requires him to be part diplomat, part translator and part enforcer on behalf of the countless brands that seek to promote their products by infiltrating mass entertainment.

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Via Los Angeles Times

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