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Lessons from blockbusters1 min read

17 April 2011 < 1 min read


Lessons from blockbusters1 min read

Reading Time: < 1 minute

The Robot, which drew more than 15 lakh people nationwide on the opening day, has now made it to the curriculum of the country’s best management school, Indian Institute of Management (IIM-A), going by the recent reports.

The blockbuster, made originally in Tamil and dubbed into Telugu and Hindi, will be part of an elective course on the contemporary film industry.

There is something to be learnt from anything that’s successful, says Professor J. Srikanth, an alumnus of IIT and IIM and the dean of Sasi School of Business.

“What makes that product sell and how the team built the product with so much promise can be learnt from this example,” he says.

Read the full story here >>

via The Hindu

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