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In the mood for love1 min read

6 April 2011 < 1 min read


In the mood for love1 min read

Reading Time: < 1 minute

Hong Kong filmmakers are turning to romantic comedies for easier access to the mainland market.

In Don’t Go Breaking My Heart, a romantic comedy released on Mar 31, the heroine is a mainland girl working in Hong Kong, who is chased by two ardent Hong Kong men desperate to win her affections.

The plot is almost a metaphor for the courting of the mainland market by Hong Kong filmmakers, including the film’s director Johnnie To, regarded as one of the last hopes of Hong Kong-style cinema.

Lauded for his crime thrillers, To admits that a romantic comedy is a safe choice for entering the mainland market, where censorship co-exists with an annual box office rise of 35 percent since 2003.

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