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Indian film industry taps new revenue streams

4 April 2011


Indian film industry taps new revenue streams

Indian filmmakers are targeting the country’s burgeoning cable and satellite television sector as well as the Internet for new sources of income to recover from a two-year slump, experts say.

The sale of cable, satellite and music rights, as well as DVDs, Internet and mobile phone downloads, is emerging as a potential money-spinner for studios keen to offset losses at the box office.

A new Hindi-language comedy “F.A.L.T.U” (Useless), which was released on Friday, is offering its entire movie soundtrack for download. The film will also be available on the Internet outside India.

Last year, another Bollywood movie, “Striker”, was premiered overseas on the video-sharing web site YouTube.

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via AFP

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