Can 3-D technology save the moviemaking business?1 min readReading Time: < 1 minute
2-D or not 2-D?
That question – whether movies are worth the multimillion-dollar investment to become three-dimensional – has split filmmakers, studio executives and the 6,000 exhibitors who gather in Las Vegasevery year to talk show business.
Lately, though, business has been off. Last year marked the second-lowest attendance since 1995.
And this year pales compared with last. Revenues are at $2.2 billion, down 19% from the same period last year. Attendance is off more sharply; Americans have purchased 272 million movie tickets so far this year, about 20% fewer than the 341 million they purchased the first three months of 2010, according to Hollywood.com.