Filmmakers: Indian market not ready for animation films1 min readReading Time: < 1 minute
Filmmakers feel that there is no viable market for animation films in India and it is difficult to market them abroad as most of them are based on mythological stories.
They also say experience has taught them that it’s difficult to recover money from such films as they are taken as children movies.
‘We made a film called ‘Toonpur Ka Superhero’. I think that was the first film where we had animation with live action. It had starts like Ajay Devgn and Kajol. Despite all that, the film didn’t do well,’ Ram Mirchandani, chief creative officer of Eros International Media Private Limited (India) said at a discussion at FICCI-Frames, a three-day event March 23-25 covering the entire spectrum of the media and entertainment industry.
‘We tried to recover the investment because the cost of animation, stars and production were pretty high. So, I think that the environment is not permitting studios to invest in animation films,’ he added.