China’s untapped potential attracts global film makers
Rich in promise, China has so far been short on sales for overseas film makers and distributors vying for the attention of the country’s potential 200 million middle-class moviegoers.
Strict government quotas on foreign films, rampant piracy, fickle government censors – all make the path to market tricky.
Industry representatives from the US, France, South Korea and Japan attending Hong Kong’s International Film and Television Market (Filmart) trade fair this week painted a fairly downbeat picture of their prospects in the world’s second-largest economy, although Hong Kong’s own film industry has fared much better.
“Mainland China is difficult,” says Asusa Soya, executive producer at UniJapan, an organisation that promotes Japanese films.