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Imax to Expand Asian Local Film Releases

25 February 2011


Imax to Expand Asian Local Film Releases

Imax is looking at releasing local films in Japan and South Korea after the successful release in China of Aftershock, the Chinese-language film.

“Japan has nine theatres and five in backlog, so we’re starting to look around for a Japanese property,” Imax CEO Richard Gelfond said Thursday.

As foreign audiences figure ever-larger in Imax’s growth plans, the strategy is getting the exhibitor to a critical mass of theatres in a market before releasing non-English local films.

Imax has hired a film executive in Los Angeles to sift through mainstream Japanese titles for one that can be digitally-remastered for its theatre network in Japan.

Read the full story here >>

via The Hollywood Reporter

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