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Imax to Expand Asian Local Film Releases

25 February 2011

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Imax to Expand Asian Local Film Releases

Imax is looking at releasing local films in Japan and South Korea after the successful release in China of Aftershock, the Chinese-language film.

“Japan has nine theatres and five in backlog, so we’re starting to look around for a Japanese property,” Imax CEO Richard Gelfond said Thursday.

As foreign audiences figure ever-larger in Imax’s growth plans, the strategy is getting the exhibitor to a critical mass of theatres in a market before releasing non-English local films.

Imax has hired a film executive in Los Angeles to sift through mainstream Japanese titles for one that can be digitally-remastered for its theatre network in Japan.

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via The Hollywood Reporter

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