Film industry wants Hollywood ending1 min readReading Time: < 1 minute
China’s movie industry is failing to take full advantage of the country’s growing love of the silver screen, leaving the door open to Hollywood, according to a senior film industry insider.
Tong Gang, director of the State Film Bureau affiliated to the State Administration of Radio, Film and Television, said China’s film industry simply cannot yet compete with Hollywood blockbusters like Avatar and Inception.
And China is certainly trying hard to produce those Hollywood-style blockbusters. The country made 526 feature films in 2010 – up 15 per cent on 2009 – making China the third-largest film maker after Bollywood and Hollywood.
In March, China will work with the World Trade Organization on the WTO’s call for it to open up its film market and allow foreign film companies to distribute their films independently, rather than through State-owned Chinese companies.