How Blu-ray Could Speed Up 3D TV Adoption1 min readReading Time: < 1 minute
Remember the videotape format war between VHS and Betamax in the 1970s and ’80s?
When wide adoption of a new consumer packaged-media format is at stake, format launches aren’t always smooth.
Blu-ray Disc is the latest example. It struggled out of the gate in 2006 while engaged in a fierce battle with HD DVD to become the high-def format of choice, a contest it won in 2008 when HD DVD conceded and manufacturers ceased production.
Industrywide agreement was key to the success of a 3D format launch, according to Andy Parsons, U.S. chairman of the Blu-ray Disc Assn.’s promotions committee and senior vp product planning at Pioneer Home Entertainment Group.