Deal Deepens Melding of Games, Film in China1 min readReading Time: < 1 minute
Is China’s burgeoning movie industry about to enter the age of video game-as-film concept a la “Laura Croft: Tomb Raider”?
That possibility has taken a distinct step forward with the announcement that Huayi Brothers Media Corporation, China’s leading film and TV production house, is joining forces with Chinese online game developer Giant Interactive Group Inc.
The joint venture company is already developing new content for Giant’s 3D online role playing game King of Kings III and has plans to develop new 3D games based on Huayi’s films and TV dramas in the second half of 2011, the statement said.
“The online game industry is the most profitable sector in the Internet economy right now, and it can be easily integrated into the company’s core business areas,” says Zhang Yanan, an analyst with Beijing-based investment firm Zero2IPO Group.