Asia Faces 3D Conversion Revolution
As the speed of 3D moviemaking picks up, there have been more than 30 titles coming from Hollywood to Asia alone in 2011.
Technicolor Asia is promoting a stop-gap technology designed to help theaters in the two hottest growth markets, China and Indonesia, make the leap from 2D to 3D.
China now has about 6,000 screens, including 3,364 digital screens that are 3D-ready, according to Sunder Kimatrai, Asia Pacific senior vice president of 20th Century Fox International and the man who oversaw Avatar grossing $207 million in China alone.
While the Chinese government is subsidizing much of the country’s digital cinema conversion, companies such as Technicolor and Panavision are hoping to get into the game next March when a World Trade Organization ruling opening the Chinese market to greater foreign participation is supposed to take effect.