Hallyu streets, online market to be established
The Ministry of Culture, Sports and Tourism said Wednesday it will promote “hallyu,” or the Korean Wave, in earnest by establishing hallyu streets in Seoul.
An online market will be available for consumers to purchase hallyu content including TV dramas, film and music.
Chungmuro, the birth place of the Korean film industry, Gangnam, a district where entertainment companies are clustered and the Cheonggyecheon area in central Seoul will be reviewed for possible hallyu streets.
To expand the Korean Wave in Asia into the South American region and Europe, the ministry will push forward cultural exchange programs.