Pakistani producers asks media to unit against Indian films promotion
At a press conference by the United Producers Association (UPA) on Monday, actors voiced their opinions and ideas regarding the current situation of the industry.
Celebrities including Atiqa Odho, Adnan Gilani, Arbaaz Khan and Bakhtiar Ahmed all spoke volumes on how to revive the film industry in order to compete with Indian entertainment content.
General Secretary of the association Abdul Wasi Qureshi inaugurated the session and said, “Indian television and films hold sway over Pakistani channels and cinema houses because we have lost our true patriotic spirit. It is such a pity that Pakistani artistes who go to India win laurels there but are rarely acknowledged within native bounds.”
The press conference continued with every artiste emphasising the need to rebuild a niche cultural identity for Pakistan. Bakhtiar Ahmed extended this viewpoint, adding that Indian cultural influence needs to be curtailed in order to move forward and promote local arts.