Can Bollywood go global?
As its biggest stars work to pull the Indian film industry from a box-office slump, the world seems ready to embrace them
Indian cinema had remained “not totally Hollywood-ized,” said Bollywood director Mani Ratnam, and audiences appreciated the fact.
After a slow season and a series of flops — including those starring the industry’s biggest stars, including Rai — Bollywood is gearing up for a slew of new releases over the Hindu festival of Diwali, with expectations high that they will provide some cheer after a lacklustre year at the box office.
“A Korean lady got up to ask the first question and she asked it in perfect Hindi,” said Aishwarya Rai. “I was so surprised, but I guess that shows that these days, Indian culture is everywhere — and so are Indian films.”