CommunicAsia2010 and BroadcastAsia2010 a Resounding Success4 min readReading Time: 3 minutes
55,150 local and international industry visitors, conference speakers and delegates, exhibiting staff and members of the media participated in a full week of activities at CommunicAsia2010 and BroadcastAsia2010.
The event saw more overseas visitors this year, with visitors from key Asia Pacific markets like China, India, Japan and Korea all seeing double digit growth from a year ago.
“The increase in overseas attendees, particular those from the Asia Pacific region, reflects the anticipated rebound in IT and media spending and how companies are ready to invest for further growth in Asia,” said Mr Stephen Tan, Chief Executive of show organiser, Singapore Exhibition Services (SES). “This strongly cements CommunicAsia and BroadcastAsia’s position as the top global trade event for the Infocomm, broadcasting and media industries in Asia.”
“Looking ahead to 2011, we expect companies from across the globe to continue leveraging our events to reach their intended audiences in Asia and showcase their latest products and solutions.”
Breakthrough products and technologies premiered at CommunicAsia2010
CommunicAsia2010 provided a strategic venue for many exciting launches by exhibitors from Asia, such as Altek Corporation, DIGILINK, NTT DOCOMO and ZTE, as well as other leading international players like Inmarsat, Skype and Yahoo!.
NTT DOCOMO showcased their latest smartphones for the Japan market, including their new separable phone. Yahoo! showcased the new Alcatel One Touch Net mobile, its first handset fully integrated with Yahoo! applications and designed to provide an integrated approach to communicating using a Yahoo! platform. Skype, a first time exhibitor at CommunicAsia2010, showcased several applications at their booth and announced the availability of Skype on three Sony Ericsson smartphones based on the Symbian platform. Inmarsat’s IsatPhone Pro service, its first global handheld satellite phone, premiered worldwide at the show this week. ZTE unveiled the ZXY10 T700, the first integrated HD videoconferencing terminal. In addition, mobile application stores were also unveiled by Infindo, Telekom Malaysia (TM), M1, NTT DOCOMO and Research in Motion (RIM) among others.
Spotlight on 3D at BroadcastAsia2010
3D technologies dominated the exhibition at BroadcastAsia2010. International and local exhibitors such as AV8 Media, Cine Equipment, Harris Corporation, Panasonic and Sony Electronics announced their latest professional equipment, solutions and technologies for broadcasters and production companies.
The ‘live’ 3D showcase by exhibitors Broadcast Pro, Dayang, Evertz, Panasonic, Maestro, Ross Video and SeaChange brought 3D to life through the specially created content and gave visitors a feel of the upcoming technology that Singapore consumers would soon enjoy as the commencement of 3D trials were announced on the first day of BroadcastAsia2010.
Panasonic, a regular exhibitor at BroadcastAsia, presented an action-packed display of live Muay Thai and entertainment demonstrations that were recorded in 3D and instantaneously beamed on projectors above the booth. Panasonic showcased their latest range of professional equipment and camcorders, including the world’s first professional, fully-integrated Full HD 3D camcorder that records to SD card media. Sony Electronics returned to the show with cutting-edge 3D and high-definition (HD) broadcast and production solutions. The company also unveiled Singapore’s first HD OB trailer built for national broadcaster MediaCorp at BroadcastAsia2010.
There were close to 2,000 exhibiting companies from 57 countries and regions at CommunicAsia2010 and BroadcastAsia2010.
Exhibitors and Visitors Underline Asia’s Vast Potential for Growth
From the state-of-the-art in 3D to the latest in enterprise and mobile technologies and solutions, exhibitors and visitors alike were impressed with the business opportunities in the region as Asia continues to remain resilient with vast potential for growth.
“CommunicAsia2010 enabled us to meet with over 300 potential and existing customers who hail from regions of Asia Pacific, Africa and the Middle East. This is a significant increase of more than 40 per cent compared to around 200 meetings we had at the 2009 show. Our participation at CommunicAsia2010 has been extremely worthwhile, and we are looking forward to return again next year,” said Mr. Thong Poh Wah, Director (PR), Asia Pacific Marketing & Strategy Department from Huawei Technologies Co., Ltd.
“Sennheiser has been exhibiting at BroadcastAsia annually to meet new customers, and to renew business relationships. The show is also a good branding platform for us with visitors from around the world. This year we’ve seen good visitorship at our booth and we’re pleased with the results,” said Mr. Mervin Wang, Head of Marketing Services, Sennheiser Asia.
“Fiji TV will be setting up new TV stations and are looking at purchasing new equipment such as digital broadcast cameras. With a budget of around US$2million, we are also looking for new suppliers to replace our aging equipment especially transmitters and satellites. Here at BroadcastAsia and CommunicAsia, I get to hold valuable and quality meetings with exhibitors. My first trip here is definitely a very fruitful one,” explained Mr. Ken Clark, General Manager International, Fiji TV.
Future of Communications Discussed at Conferences and Workshops
The CommunicAsia2010 Summit and BroadcastAsia2010 International Conference featured over 150 conference sessions and workshops and an impressive line-up of over 200 veteran industry speakers from leading companies and organisations. The conferences addressed various pertinent issues and challenges affecting the ICT, broadcasting and media industries and provided trade visitors with valuable insights on industry trends and growth opportunities. Over 1,400 speakers and delegates participated in the CommunicAsia2010 Summit, BroadcastAsia2010 International Conference and the Creative Content Production Conference.
CommunicAsia2011 and BroadcastAsia2011 will be held at new venues Marina Bay Sands and Suntec Singapore respectively from 21 – 24 June 2011.
Source: ACN Newswire