S’pore first to roll-out 3D film nationally
Following the conclusion of the 3D Film and Entertainment Technology Festival known as the 3DX, Disney’s Bolt hits cinemas across the island this week, making Singapore the first in the world to enjoy a national-wide theatrical roll-out of a 3D film.
Distributed across Cathay, Golden Village, Eng Wah and Shaw, Bolt will be enjoying its largest commercial release, thanks to the strong interest generated by the 3DX festival. This was also possible thanks to IDA’s partnership with Technicolor Digital Cinema, who enabled all four exhibitors with capabilities to screen 3D content.
Said Dr. Christopher Chia, Chief Executive Officer, MDA: “The 3DX Festival has whetted appetites for 3D content as it offers a greater, immersive entertainment experience and exhibitors have been encouraged by consumer interests to begin equipping their cinemas for 3D.
With the increase in 3D films being made and a pipeline of forthcoming 3D content from the studios, the S$10 million 3D development fund that has been established will help Singapore companies develop 3D capabilities and build a community of 3D practitioners in Singapore through support for content projects, production and postproduction facilities and training initiatives.”
The Singapore Film Commission has also announced its support for 3D by co-producing a slate of six 3D films that will go into production by March 2010.