Sinema.SG, Sinema+GV and SinemaTVSG are managed by Sinema Media Pte Ltd under Managing Director, Mr. Nicholas Chee.

Sinema is a social enterprise founded in 2006. Its first incarnation was Sinema.SG, a weblog dedicated to showcasing Singaporean films. Sinema Old School, a multi-purpose independent

High Definition theatre was started in collaboration with key partners, Panasonic and Old School to showcase Singaporean films, music and creative acts since December 2007.

In April 2011, SinemaTVSG, Singapore’s first independent Public Service YouTube Channel was created to champion Singaporean creative content.

From 1 July 2012, Sinema is now part of The Shooting Gallery Asia Group of Companies with production offices in Singapore, Shanghai, Ho Chi Minh City and Jakarta.