Emperor Cinemas Redefines Cinematic Experience With The Launch Of Its First Luxe Outlet In Malaysia7 min read
Reading Time: 5 minutesHong Kong business’ conglomerate, Emperor Group, founded by Dr Albert Yeung has grown exponentially and expanded into a diversified group of businesses. Ranging from financial services, property, watch and jewellery, entertainment, hospitality and others, the Emperor Motion Pictures (EMP) has made its mark into a leading player in the Chinese film production and distribution scene, focusing on the production, sales and distribution of quality motion pictures.
Emperor Cinemas, a core business under Emperor Motion Pictures, was introduced in 2015 and has spread across various cities in Mainland China and Hong Kong. With the success of its cinemas in these locations, Emperor Cinemas is proud to establish its presence in Malaysia, with the introduction of Southeast Asia’s first luxe cinema in R&F Mall, Johor Bahru.
Paying homage to the brand, the cinema takes pride in their first-class service, extraordinary interior design, and exquisite Hong Kong styled menu.
Alex Yeung, Executive Director of Emperor Group, mentioned that the Group is delighted to introduce Emperor Cinemas in Malaysia. “I am extremely delighted that our first South East Asia cinema has arrived in Malaysia. Over the recent years, the Group has been keen to expand their presence in the film and entertainment industry by taking a streamlined approach with its diversified business resources, enabling an enhanced viewing experience for audiences across the region.”
LUXURY CINEMATIC OFFERINGS
Unparalleled first-class service
Emperor Cinemas delights in their professional team who are knowledgeable and well trained to provide exceptional service to all guests. The team includes Theatre Managers, Audio Visual Specialists and Service Ambassadors. Each employee is also given the important task of ensuring that each customer’s cinematic experience is met to the highest standards.
Luxurious cinematic interior design
As Emperor Cinemas focuses on providing a wholesome experience through in-depth design features when introducing a new cinema, expect unconventional interiors when you pass through the doorway at the outlet in R&F Mall. With the wide use of suspended geometric structures across the entire two- story cinema, the overall design celebrates the various forms of imagination and the possibilities of creativity.
The lobby features a subtle colour palette of grey, silver and bronze, to complement the spectacular pendant light above the doorway and the suspended ceiling structures. The staircase that glows with a flight of hidden LED lights, the black hairline stainless steel door to each screening house, the various shades of blue fabric walls in Hall Type A and the hues of green in Hall Type B, all of which desire to lead the audience to enter another universe and embark on an adventure.
Exquisite Hong Kong delectables
Breaking tradition of the customary popcorn and soda, Emperor Cinemas introduces their gourmet Hong Kong snacks with a high-end twist. With the passionate culinary team on board, moviegoers can indulge in a Hong Kong styled menu and specialised drink recipes. Introducing their signature egg waffle, Emperor Cinemas invites guests to relish in the rich and buttery original egg waffles, or top it off with a spoonful of delectable ice cream of their choice to achieve an invigorating balance.
For a sweet indulgence or to experience a typical high tea in Hong Kong, customers can request for the delicious ice-cream red bean fleecy. Similar to our local dessert cendol, this drink is made using azuki beans, light rock sugar syrup and evaporated milk. Complement the staple ice cream with the famous Cha Chaan Teng French toast to experience a palette of powerful flavours.
Other popular food items available include scrumptious hotdogs, with best-selling options of ‘smoked salmon’ or ‘meat lover’, melty cheese nachos, crispy popcorn chicken and a wide range of mouth-watering dishes, spoiling guests with a variety of choices. All in all, the menu promises to bring together one of the best snacking experiences at a gourmet standard.
Emperor Cinemas has a wide spread of F&B offerings over 2 levels, each serving different types of cinematic delectables. Guests can either choose to indulge in the traditional cinematic snacks of popcorn and hotdogs at the cinema concession counter on Level 1, or satiate their taste buds with
local Hong Kong food at the Monkey Cafe on Level 2 of the cinema.
OTHER CINEMATIC FEATURES
Tailor-made for movie connoisseurs who appreciate only the highest quality, the cineplex has 8 luxuriously-appointed cinema halls. There are 2 Dolby Atmos halls and 6 Dolby 7.1 halls with a combined seating capacity of 745 seats. All seats come with flexible armrests, allowing audiences to adjust according to their needs.
“Featuring sofa leather seats, audiences are guaranteed to be delighted with the cinematic experience of high-end comfort and style, and they may even forget that they are sitting in a theatre,” mentioned Vicky Wong, Director of Administration and Special Projects.
For the more dedicated movie fans, each cinema hall has been equipped with state-of-the-art technology. The SONY 4K Laser projector system, the first of its kind in Malaysia, brings advanced image quality to the screen with outstanding brightness, high contrast, and superior colour performance. “Cinemas have to constantly raise their game to provide an unmatched immersive experience in both sight and sound. We found Sony 4K Laser Projector System ticking all the right boxes for true 4K image quality”, added Vicky.
There are 5 ticketing kiosks and 2 box office counters available at the cinema. Emperor Cinemas is also providing the sale of e-tickets through their online platform as well as their newly launched Emperor Cinemas mobile application, where guests can manage bookings and receive the latest news all at their convenience. By booking online, customers can enjoy service fee waiver, a first in Malaysia.
Moviegoers are encouraged to join Emperor Cinemas VIP membership for free and enjoy a lifetime of exclusive benefits, such as receiving two complimentary tickets on your birthday month, annual 10% discount on food and drinks, exclusive invitations to member events and many other privileges.
On top of all the goodies, VIP members can accumulate tokens for all spending at the cinema and redeem exciting rewards such as free tickets or items from the concession counter. Use the mobile app to access VIP membership programs for e-membership cards, coupons, special reward offers and enjoy the ease of e-ticket admissions. For truly worthwhile rewards to savor, download the Emperor Cinemas app via Play Store or Apple Store and join the VIP membership now!
BEYOND THE CONVENTIONAL CINEMA OFFERINGS
Emperor Cinemas now opens its doors to the public for private screenings and parties. Situated at an ideal location between 2 fast-paced cities, Emperor Cinemas does not only offer the best venue for private parties, meetings and business events, but also provides guests with the opportunity to decide the type of content they wish to project on screen during these special events.
Screenings include any typical movies, live sports events or even e-sports competitions. Guests are also allowed to create their own themed activities such as birthday parties for kids and adults, family reunions and social gatherings – a unique alternative to host events in Emperor Cinemas with families and friends.
Emperor Cinemas orchestrates the type of experience that speaks to all the senses. With cinemas across Mainland China and Hong Kong, the brand plans to have more establishments in the near future.
About Emperor Cinemas
The first Emperor Cinemas in Malaysia opened its doors in August 2019 at R&F Mall, Johor Bahru and accommodates approximately 745 seats across 8 halls. From unparalleled service, extraordinary interior cinematic design, and exquisite Hong Kong styled menu, combined with Dolby 7.1 and Dolby Atmos, Emperor Cinemas ensures movie magic every time the theatre lights go down.
Since 2014, a number of state-of-the-art Emperor Cinemas have been established in different cities in mainland China, including Beijing, Shenzhen, Shanghai, Foshan, Hefei, Zhuhai and Chongqing. The cinema business is continuously expanding in Asia including Hong Kong, Macau and Malaysia.
For more information about Emperor Cinemas, please visit the official website.
