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NEWS: How Streamers are Expanding Interactive Storytelling in a Post-‘Bandersnatch’ World

30 May 2019

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NEWS: How Streamers are Expanding Interactive Storytelling in a Post-‘Bandersnatch’ World

In this time of peak TV, content providers are trying to capture — and keep — the audience’s attention not only by allowing them to choose what they watch when they want, but also, to a degree, what happens within those stories.

Interactive television may not be a new idea — the 1950s show “Winky Dink and You” allowed children to complete pictures from the program by sticking a piece of vinyl plastic over the television screen and drawing on it — but newer technology allows for greater impact on the storytelling and gives executives the ability to track user engagement.

More than 90% of “Black Mirror: Bandersnatch” viewers engaged with the “choose your own adventure” story from the very first option (selecting a breakfast cereal), Netflix says, and that level of participation was the signal the streaming giant needed to “launch a whole new slate” of adult interactive content, according to the platform’s vice president of product, Todd Yellin.

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Photo credit: Netflix

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