CLASSROOM: Solstice Studios Boss Mark Gill on How to Survive (and Thrive) in the Indie Market
Speaking to The Hollywood Reporter‘s Tatiana Siegel at the Winston Baker film financing summit in Cannes on Friday, Gill said the “boom days” of being able to sell a film worldwide “because it has a big star and a couple of explosions in it” are over.
To justify a theatrical release — and a big check from international distributors — a film project “has to tick five boxes,” he noted, and have a great screenplay, a clear, easily understood concept, obvious marketability potential, viability on the international market (“no baseball films, definitely no Westerns”) and a touch something “about this moment in the culture.”
If you hit all five, Gill said, there is still plenty of money to be made on the international independent market. “But it’s a binary proposition. If you don’t have exactly what (the market) wants, the value (of the film) is zero.”
Photo Credit: Hollywood Reporter