NEWS: Mediacorp Partners With VICE to Bring Youth Media Company’s Slate of Original Content to Singapore Audiences2 min read
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VICE, the world’s leading youth media brand and content studio, and Mediacorp, Singapore’s largest content creator and transmedia platform, have announced a collaboration that will bring a raft of original VICE digital and TV content to a new Singapore audience.
The agreement combines Mediacorp’s multi-platform reach and deep commercial relationships with VICE’s youth audience and award-winning, authentic story-telling and is the latest collaboration of Mediacorp Partner Network (MPN) – an initiative that brings Mediacorp together with best-in-class partners to deliver a richer experience for consumers and advertisers in Singapore.
Mediacorp will bring VICE content into its growing portfolio of digital assets, and will carry curated video series on its digital entertainment destination, Toggle. Shows will include the popular ‘VICE Reports’, ‘The Cute Show’, and ‘10 Questions You Always Wanted To Ask’ – alongside iconic fashion title i-D, food channel MUNCHIES, technology channel MOTHERBOARD and more.
In addition, Mediacorp will be the exclusive representative for all advertising sales in Singapore for VICE.com.
According to Nielsen Media Index 2018, Mediacorp properties reach 98% of people in Singapore every week. Over 80% of Singapore viewers tune in to Mediacorp’s seven free-to-air television stations every week. Page views on Mediacorp properties average 157 million views per month internationally*. Eight of the top ten most listened to radio stations in Singapore are Mediacorp stations.
Launched in 1994 as a ‘punk zine’, VICE is a leading global youth media company with bureaus in over 30 countries, distributing its programming in over 80 territories across digital, linear, mobile, film and social channels. In Asia-Pacific, VICE has 11 offices across eight markets, including Singapore, India, Indonesia, Japan, South Korea and China. VICE includes a network of digital channels; a licensing division, a TV and film production studio; and VIRTUE, its in-house creative services agency.
Hosi Simon, CEO of VICE Asia-Pacific said, “A partnership of this scale, with a respected media player in the region, forms an important part of our continued expansion in Asia. Young people across the region are immensely proud of where they come from, and relentlessly optimistic about where they’re going. We want to champion their voice and point of view, and are reaching further to bring this generation content that reflects their values and lifestyles, wherever they are and whatever screen they’re on.”
Mediacorp’s Chief Commercial and Digital Officer Parminder Singh said, “We are very excited to welcome VICE as our latest esteemed partner into our Mediacorp Partner Network. With VICE, Mediacorp will be able to offer more original VICE content to the digitally-savvy youth population in Singapore via our digital entertainment destination, Toggle. Through Mediacorp’s reach and relationships, VICE will gain access to new audiences and advertisers in Singapore.”
Other premier partners under MPN include digital sports publisher ESPN, Singapore’s fastest growing property portal 99.co and Edipresse Media, Asia’s leading luxury media group.
