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NEWS: Adobe Announces Next Generation of Creative Cloud at MAX 2018

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Major Updates to Flagship Apps, Launch of Premiere Rush CC for Social Video and Previews of Photoshop CC and Project Gemini on iPad Accelerate Creative Cloud Innovation and Value

Today at Adobe MAX, the Creativity Conference, Adobe (Nasdaq:ADBE) announced major updates to Creative Cloud applications including Photoshop CC, Lightroom CC, Illustrator CC, InDesign CC, Premiere Pro CC and Adobe XD. Adobe also introduced Adobe Premiere Rush CC, the first all-in-one, easy-to-use video editing app for social media creators, simplifying video creation and sharing on platforms including YouTube and Instagram. Adobe previewed new iPad versions of Adobe Photoshop CC and Project Gemini, a drawing app, reinforcing the company’s commitment to delivering high-performance apps that work seamlessly across surfaces.

“Today, we unveiled a portfolio of next-generation creative apps that deliver meaningful value to our community by transforming creative workflows across devices and platforms,” said Scott Belsky, chief product officer and executive vice president, Creative Cloud, Adobe. “By continuing to innovate in our flagship apps, extending into exploding segments such as experience design and social video creation, and pioneering in emerging mediums like touch, voice, 3D and augmented reality, Adobe Creative Cloud has truly become the creativity platform for all.”

Expanding Innovation Across Creative Cloud Applications and Services

Adobe introduced major updates to its desktop applications, including: a new Content-Aware Fill workspace in Photoshop CC; performance and workflow improvements across Lightroom CC and Lightroom Classic; the ability to design with photorealistic, Freeform gradients in Illustrator CC; a powerful Content-Aware Fit in InDesign CC; the power to instantly create and animate unique, stylized puppets using a webcam and reference artwork with Character Animator’s new Characterizer; a new rendering engine for improved render preview performance in Dimension CC; and new Sensei powered search features and exclusive content in Adobe Stock, including a new library of clips from GoPro. In addition, Adobe announced it is addressing the needs of the video animation industry with new workflows and integrations across apps, including Animate to After Effects, Animate to Character Animator and Adobe XD to After Effects.

Adobe XD, the all-in-one UX/UI solution for designing websites and mobile apps, now features new capabilities leveraging recently acquired Sayspring technology to empower designers to prototype experiences and apps for voice-powered devices, such as Amazon Echo. New voice capabilities, including voice triggers and speech playback, enable designers to create powerful experiences with screen and voice prototyping now in one application. In addition, developers can now leverage Adobe XD APIs to build plug-ins and app integrations that add new features, automate workflows and connect XD to the tools and services designers use every day.

Unleashing Social Video Content Creators with Premiere Rush CC

Designed specifically for online video creators, Premiere Rush CC integrates capture, intuitive editing, simplified color, audio and motion graphics with seamless publishing to leading social platforms, such as YouTube and Instagram, all together in one easy-to-use solution. With Premiere Rush CC, content creators do not have to be video, color or audio experts to publish professional-quality videos. Premiere Rush CC harnesses the power of Premiere Pro CC and After Effects CC, offers built-in access to professionally designed Motion Graphics templates in Adobe Stock to get started quickly and features a Sensei-powered, one-click auto-duck feature to adjust music and normalize sound. It also allows access anywhere, enabling users to create compelling video projects – optimized for social distribution – on one device and publish from another with a consistent user experience across desktop and mobile.

For a comprehensive feature summary and overview of Creative Cloud innovation and new features visit:

·        Digital and Creative Imaging: including Photoshop CC, Photoshop CC on iPad, Dimension CC, Project Aero and Project Gemini

·        Photography: including Lightroom CC and Lightroom Classic  

·        Digital Video and Audio: including Premiere Rush CCPremiere Pro CCAfter Effects CCAudition CC and Character Animator

·        Design and Visual Storytelling: including Adobe XDIllustrator CCInDesign CC and Adobe Spark

·        Services: including Adobe StockAdobe Portfolio and Adobe Fonts

About Adobe MAX

Adobe MAX brings together the world’s best creative minds, industry luminaries and celebrities. MAX 2018 keynote speakers and presenters include Academy Award-winning filmmaker Ron Howard, comic book artist Nicola Scott, one of the world’s most prolific photographers Albert Watson and comedian Tiffany Haddish, who will host MAX Sneaks – a preview of technology innovation brewing in Adobe Research. MAX attendees will also witness an exclusive trailer preview of Sony’s upcoming feature animated film, “Spider-Man™: Into the Spider-Verse,” and appearances by Questlove and Lilly Singh. In addition, MAX brings together major technology companies including HP, CDW, Dell, Google, Samsung and Intel, and design-forward creative brands such as Adidas and Sony. A livestream of the Adobe MAX keynote presentations can be viewed here.

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