How Every Photographer Can Use Vertical Video to Their Advantage
Video is something I have begun to play with over the last few weeks in the form of a vlog on YouTube, but as you might know it’s difficult to gain that organic reach you’re used to on social platforms. That doesn’t mean its impossible, but by using various other channels to advertise and push them to that new content is key in today’s world. That is where vertical video comes in on Instagram! Yes, it might be annoying as hell to see yet another vertical video, but hold tight as I walk you through why this is a brilliant place to use it and also how you can do it yourself.
et’s start by removing the elephant in the room. Vertical video is a thing and it’s not going anywhere anytime soon, it lives across many social avenues now with Instagram, Snapchat, and Periscope. Why does it exist? Because we created the need by making tall portrait style touch screen phones and tablets. Sure people can flip the device on its edge and watch a video from YouTube horizontally but how many of us actually do that? I find it annoying to always have to turn on and off the rotate lock button my iPhone. So why not take advantage of it all while it’s here? Lets dive into why I am getting into vertical video, how it reached an audience on Instagram, and how you can go to create your own, both on your phone and in editing software like Premiere.
Image Credit: Andrew Griswold