CinemaCon: Korean Immersive Format ScreenX Targets Hollywood And China1 min read
Reading Time: < 1 minuteChina these days is in love with all things culturally Korean, from TV shows to boy bands. Hoping to expand that trend is the cinema technology arm of Korean exhibition firm CJ-CGV, itself a sister company of the powerhouse producer and distributor CJ Entertainment.
Having previously launched 4DX, a successful reinvention of the moving seats and environmental effects concept, CJ-CGV is now doing business with ScreenX immersive technology. Next week it will take the kit to the CinemaCon convention in Las Vegas for the second time. There it will be targeting not just North American theatres, but Chinese exhibitors in attendance who are currently opening thousands of new cinemas per year.
via: Variety
Image Credit: ScreenX
