Hollywood enters the virtual world to promote films1 min read
Reading Time: < 1 minuteVirtual reality is creeping into the real world. Once seen as a tool for alien-blasting gamers, now movie studios, television producers and artists are adopting the technology, which immerses people in faraway realms using bulky goggles, house-sized domes or even smartphones.
Entering a virtual world means that users who look left, right, up or down experience an alternate environment, even when they are sitting in a theatre or on a couch.
It means a horror movie can be promoted with a haunted house tour featuring a mass murderer who can spring from anywhere. Or a shark documentary enhanced by the sensation that you are in the water being circled by predators.
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