Celestial Pictures Enters the Gaming Realm with ‘My Kingdom’ Tie-in
HONG KONG â€“- Celestial Pictures charges into the gaming business with games apps for upcoming theatrical release My Kingdom and a planned game series based on iconic characters from Shaw Brothers film classics, Celestial CEO Ross Pollack told The Hollywood Reporter.
The game, available on Celestial Picturesâ€™ official website and on iTunes for free download for iPhones and iPod Touches, is the first created for a Chinese-language movie. But the game has both Chinese and English versions, on which Celestial worked with Shanghai-based game developer Art Coding to produce. The company is hoping the game would introduce the movie around the world.
The casual rhythm-based game revolving around the main characters in My Kingdomâ€™s world of Chinese opera, scheduled for theatrical released in September across Asia, marks Celestialâ€™s debut into the gaming industry.
The decision to create a game for the film resulted from an interest in catering to fans of the youthful cast, including teen idols Wu Chun (14 Blades), formerly of Taiwanâ€™s boy band Fahrenheit, and Han Geng, the Chinese pop singer who was a member of the South Korean boy band Super Junior. Chinaâ€™s immensely popular microblog service, Sina Weibo, which boasts 140 million members, is marketing the game.