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Nokia Sets Out To Prove It’s Still An Asian Tiger

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Nokia’s top guns are assembling for a one-day conference in Singapore, as the handset maker tries to fight off in Asia the same kind of attacks from iPhone and Android it has endured elsewhere.

Nokia (NYSE: NOK) has had some big wins, but also some big misses, in the Asian market. After Europe, China is the company’s second-largest market and, last quarter, grew by 13 percent over the year before.

But the rest of the Asia Pacific region—which is the company’s third largest market—has been in decline.

As it is in the rest of the world, in Asia, Nokia is not only fighting off the legions of Android handset makers and high end products from Apple (NSDQ: AAPL), but also an onslaught from cheap handset makers like ZTE, who are developing devices on Nokia’s own new platform, Windows Phone 7.

Yesterday, all eyes were set on Singapore, as the company presents its annual Nokia Connection conference, coinciding it with the annual CommunicAsia trade show. The one-day event features presentations not only from Stephen Elop, but devices head Mary McDowell; the head of design Marko Ahtisaari; and developer head Marco Argenti. (It is also being livestreamed.)

 

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