Regional Indian films challenge Bollywood on global turf
Punjabi film Dharti is making waves among Indians in Australia. The low-budget movie, released two weeks ago, has collected Rs 1.19 crore from 10 screens, overtaking the Abhishek Bachchan-starrer Dum Maro Dum.
Both were released around the same time. The star-studded Hindi movie has collected Rs 95.40 lakh from 26 screens. This makes Dharti the top grosser among Indian films in Australia.
Dhartiâ€™s success is not confined to Australia. It is number one in returns to exhibitors in the UK from an Indian film. The average collection per hall has been Â£1,771. For Dum Maro Dum, the figure is Â£833.
With audiences looking beyond Bollywood, regional films are fast catching the fancy of Indians living abroad. More than a dozen movies in an array of languages â€” Punjabi, Tamil, Telegu, Bhojpuri, Bengali and Marathi â€” are scheduled for overseas launch this summer.