Regional Indian films challenge Bollywood on global turf

By Sinema, Published on May 9th, 2011

Punjabi film Dharti is making waves among Indians in Australia. The low-budget movie, released two weeks ago, has collected Rs 1.19 crore from 10 screens, overtaking the Abhishek Bachchan-starrer Dum Maro Dum.

Both were released around the same time. The star-studded Hindi movie has collected Rs 95.40 lakh from 26 screens. This makes Dharti the top grosser among Indian films in Australia.

Screen shot 2011 05 09 at AM 11.10.37 200x300 Regional Indian films challenge Bollywood on global turf

Dharti’s success is not confined to Australia. It is number one in returns to exhibitors in the UK from an Indian film. The average collection per hall has been £1,771. For Dum Maro Dum, the figure is £833.

With audiences looking beyond Bollywood, regional films are fast catching the fancy of Indians living abroad. More than a dozen movies in an array of languages — Punjabi, Tamil, Telegu, Bhojpuri, Bengali and Marathi — are scheduled for overseas launch this summer.

Read the full story here >>

via Business Standard

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