Production Talk – “Tabula Rasa” by Malcolm Ong
The film was originally made to compete in the 2010 Creative Video Awards organised by SMA, to fit the competition theme of “Best Memory”.
Initially, a very different direction was explored for the project, until inspiration struck from a drink driving advertisement. The film aims to explore how we perceive memories and consciousness, and the entire production period lasted roughly 3 weeks from concept to finish.
It marks writer/director Malcolm Ong’s first foray into serious short films, having only made simple school videos in the past. Comprising a cast and crew of friends, the film was a collaborative effort as everyone contributed greatly to make it possible.
The intent, which we hope we accomplished, was to deliver a full story and a cinematic experience despite having a time frame of only 3 minutes, and more importantly, to establish an emotional connection with the audience.