Youku Partners With Hollywood on Premium Content
China’s leading Internet television company, announced today that it has partnered with a major Hollywood studio on transactional on-demand streaming for one of the hottest films through Youku Premium.
The movie Inception from Warner Bros, one of the top films of 2010, is now available on Youku Premium, Youku’s beta on-demand paid video service.
In addition to online on-demand broadcast rights to Inception, Youku also has online resale rights for the film. Youku Premium was launched in beta in early 2010, enabling users to watch advertisement-free premium content, such as high-definition movies.
Youku has set up a dedicated page for Inception (http://store.youku.com/inception) where paying Youku users can not only watch the hit film anywhere, and on any internet-enabled device, but also interact with other users to comment, share other film recommendations, or discuss the film’s famously twisty plot.