Sony Professional today announced a breakthrough for filmmakers with the launch of the all new PMW-F3 camcorder.
The F3 is clearly aimed at the HD-DSLR market and addresses many of the image quality issues inherent in shooting on DSLR’s.
Designed for television, commercials, music promos and budget features or as a 2nd unit 35mm camera, the F3 is offered at a price point to bring Super 35mm shooting within reach of a wider audience.
First deliveries of the PMW-F3 are scheduled for January 2011.
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