‘Hallyu’ bouncing back through K-pop and film
For the past few years, interest in Korean entertainment has been at an all time low because of a lack of original “killer content,” and for a while it seemed Korean pop culture had lost its relevance.
Now it is bouncing back, but on the strength of music and individual talent in film.
Film and music, it seems, have now become the two platforms for talent to bring back interest in Korean entertainment.
Korean actors like Jung Woo-sung who currently headlines the bill in John Woo’s latest sword-play epic “Reign of Assassins” portrays a Chinese character in the film rather than a Korean.