63% more deals this year
The verdict is out: There is a 63 per cent increase in the amount of deals made this year at the Asia Media Festival, amounting to a total of $76.6 million. The festival attracted a total number of 5,293 participants from over 50 countries, and expects another $60 million in deals to come within the following year.
Deals made at the ATF includes the Disney-ABS International Television Asia Pacific licensing new drama and comedy series to 13 broadcasters in the region, and new alliances are formed with the Philippines and France for co-productions and other collaborations.
A Masterclass Series has also just been announced between the MDA and the William Morris Agency for bolstering local talent.